The generation of people who sit in front of a television and watch local news is fading quickly. With the advent of social media, the internet and on-demand video, local news broadcasters have been forced to change how they deliver their content to the public. Much of the public has either stopped tuning in forever, or have never gotten into that habit. Half a generation of people have been raised in the world of instant information, and never made local news coverage a priority.  Our television habits are different from our parents and our kids will never fathom appointment news and information. Broadcasters have spent years running after the masses fleeing their appointment programming plan.  No matter how hard they try to force them to watch us on their schedule, even during severe weather, they are becoming less and less relevant.

The daily news message is getting lost in the melee of online and social media based news providers.  The weather message is as relevant as it ever was, if not more.  But the sources are more numerous, even though the quality of those sources in the information they provide is decreasing. 

In dangerous weather, Layers Save Lives®. On a daily basis, to protect themselves in weather affected areas of the United states, customers need to be aware of what information exists, where it exists, and when they should turn to that information to protect their own lives.  TV. Telephone.  Internet.  Phone apps. Social Media. Paid subscription notification services. Wherever you spend your time, consider having multiple sources of information surrounding you. When a disaster happens, some of these sources will work, others will not, and most may become disabled. That is why we encourage layers of information surrounding you. Since you have been taught to get information where, when and how you choose, be aware that emergency information is not so easy to find, in a timely manner.

So, when dangerous weather starts to threaten, know what local television station you are going to turn to, have a NOAA weather radio programmed for your location for a county-wide warning, have a subscription to one of WeatherCall Services paid services known to save lives, and understand that most information on social media won’t get your attention in time to potentially save your family’s lives.

LayersSaveLives® is a philosophy you need to live by so when the worst is happening around you, you have the right information at the right time so you can make the right decisions. These occurrences don’t happen often in your life, but when they do, having multiple real-time sources of information frequently mean the difference between life and death.