The era of sitting in front of a television for local news is rapidly fading. Social media, the internet, and on-demand video have revolutionized how news is delivered, rendering traditional broadcast methods less relevant. Many, especially the younger generation, no longer tune in regularly, if at all, opting for instant, on-the-go information. The concept of appointment news is becoming obsolete, with broadcasters struggling to retain their audience.
While the inundation of online and social media news providers has diluted the daily news message, the importance of weather updates remains crucial, if not more so. Despite the plethora of sources, the quality of information provided is diminishing. In the realm of dangerous weather, the mantra "Layers Save Lives®" holds true. To stay informed and protect themselves, people need to be aware of available information, where to find it, and when to access it. From TV and telephone to the internet, phone apps, social media, and subscription notification services diversifying information sources is essential.
In times of disaster, certain sources may fail, making the need for layered information even more critical. While the ease of accessing information has conditioned individuals to choose how and when they receive it, emergency information isn't always readily available. Therefore, having multiple real-time sources, such as a preferred local television station, a NOAA weather radio, and a reliable subscription service like WeatherCall, becomes paramount. Social media, although prevalent, may not provide timely alerts, emphasizing the importance of adhering to the Layers Save Lives® philosophy.
When faced with threatening weather, having a comprehensive approach to information gathering — from broadcast channels to subscription services and dedicated emergency radios — ensures the right information at the right time. While such emergencies are infrequent, the ability to access real-time information can be the difference between life and death. Embrace the Layers Save Lives® philosophy, and empower yourself to make informed decisions during critical moments.